Lose It! is one of the cheapest premium calorie trackers around — $39.99/year for a clean, functional app. But cheap doesn't mean it'll stick. If you've tried Lose It! and quit, the problem probably isn't the app. It's the logging model.
If you want a cleaner, more conversational alternative to Lose It!, Eatrim removes the logging friction entirely. You describe what you ate in plain language, and the AI tracks the rest. It also coaches you on your behavioral patterns — something Lose It! doesn't do at any price.
Lose It! has been around since 2008 and has 57 million users — that kind of longevity tells you it works for a lot of people. The interface is cleaner and less cluttered than MyFitnessPal. The free tier is functional. And at $39.99/year, Premium is one of the most affordable paid options in the category.
The app covers the basics well: calorie tracking, macro goals, weight logging, device sync with Apple Health and Fitbit. In 2026, they added voice logging and improved their photo meal scan feature, which makes logging faster. If you want a no-frills calorie counter at a fair price, Lose It! delivers.
The core problem is the same as every traditional calorie tracker: it still requires you to log manually. Search the food, find the right entry from a crowdsourced database with inconsistent accuracy, estimate portions, repeat three times a day. The friction is lower than MyFitnessPal, but it's still there.
In 2026, Lose It! moved barcode scanning behind the Premium paywall for new users — a significant change that frustrated the existing user base. If you were using the free version to scan packaged foods, that's now gone.
More fundamentally: Lose It! is a tracker. It records what you eat and shows you a calorie count. It doesn't help you understand why you went 400 calories over on Wednesday, or what to do differently next week, or how to handle the cravings that hit at 10pm. It leaves that to you.
Lose It! is cheaper annually. Eatrim costs more per year but includes AI behavioral coaching that Lose It! doesn't offer. You can verify Lose It!'s current pricing at loseit.com.
How we compared: Features verified from Lose It!'s official site and Eatrim's live product as of May 2026.
Budget matters a lot. At $39.99/year, Lose It! Premium is genuinely cheap. If you just need a functional calorie tracker without behavioral coaching, it's hard to beat on price.
You scan a lot of packaged foods. Lose It!'s barcode scanner is fast and accurate for packaged products. If you eat a lot of branded food and want precise labels, the scanner is more reliable than AI estimation.
You use a fitness tracker. Lose It! syncs well with Fitbit, Apple Watch, and Garmin. If your calorie tracking strategy depends on exercise data syncing, Lose It! handles this better than Eatrim currently does.
You've quit calorie tracking before. If Lose It! is your second or third attempt at tracking and you keep stopping, the problem is almost certainly logging friction or lack of behavioral support. Eatrim addresses both.
You eat out or cook informally. Lose It!'s food database is great for packaged foods. It's frustrating for restaurant meals, homemade food, or anything that doesn't have a barcode. "I had pasta with some vegetables and olive oil" is much easier to log in Eatrim.
You want to understand your patterns. Lose It! shows you your calories. Eatrim shows you your patterns — when you overeat, what triggers it, and how to respond. If behavioral change is what you're after, not just data collection, Eatrim is built for that.
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